UX in the blood

Feeling for function

A series of posts written by Kristian Bergqvist about 20 years of experience with digital strategy, design and empathy.

UX in the blood RSS

UX i hverdagen – de små øjeblikke, der former vores digitale oplevelser
UX in everyday life – the small moments that shape our digital experiences
by Kristian Bergqvist
UX som forretningsstrategi – når brugeroplevelsen bliver din største konkurrencefordel
UX as a business strategy – when user experience becomes your biggest competitive advantage
by Kristian Bergqvist
AI og intuition – når kunstig intelligens møder menneskelig fornemmelse i UX
AI and intuition – when artificial intelligence meets human intuition in UX
by Kristian Bergqvist
Processen er produktet – hvorfor den bedste UX altid er i bevægelse
The process is the product – why the best UX is always in motion
by Kristian Bergqvist
AIDA – stadig relevant i UX: Fra opmærksomhed til handling i den digitale brugerrejse
AIDA – still relevant in UX: From attention to action in the digital user journey
by Kristian Bergqvist
Touchpoints, ikke klik – hvorfor de bedste brugeroplevelser mærkes, ikke måles
Touchpoints, not clicks – why the best user experiences are felt, not measured
by Kristian Bergqvist
UX forklaret med følelser – hvorfor de bedste oplevelser mærkes, før de forstås
UX explained with emotions – why the best experiences are felt before they are understood
by Kristian Bergqvist
UX starter med mennesker, ikke data – derfor er empati det vigtigste værktøj i UX
UX starts with people, not data – that's why empathy is the most important tool in UX
by Kristian Bergqvist
The man behind

UX in the blood

Kristian Bergqvist is a digital strategist and founder of Morrow. He has worked in UX, design, and marketing for more than 20 years and believes that all good UX starts with empathy - not data.